Last night Sakurai tweeted in English that the selection of the DLC line-up is now done and was entirely made by Nintendo. Sakurai will then decide what fighters can be made from their selection.
And I have to say that I actually feel relieved about that. I was worried that the DLC might dive too deep into the 3rd party realms to a degree where I don't care anymore, but if Nintendo is behind the selection, they will most likely go for their own characters and content that matters for them.
Of course there probably still will be 3rd party stuff, but it will most likely focus more on content that is present on Nintendo systems. With Square Enix games like Bravely Default, Bravely Second or Octopath Traveler come to mind. Alternatively, there is Dragon Quest, where Nintendo used to be the publisher as well, but I'm not sure about having characters drawn by Akira Toriyama (the author of Dragonball) in the game. It might become a license issue. And I doubt that they would go for Disney's Kingdom Hearts in the same sense or curiosities like Geno.
The biggest Square Enix star would probably be the Chocobo as another Final Fantasy rep, however, since this creature is in countless Square games and even in games like Final Fantasy Adventure (Seiken Densetsu / Mystic Quest) on the GameBoy. The Chocobo was also a Mii costume in Smash 4. And overall I wouldn't mind, if they fleshed out the 3rd party franchises more instead of adding many one-character-parties.
Minecraft still will be a big deal in any case. Nintendo loves Minecraft. Sakurai loves Minecraft. And the world loves Minecraft. It's the second-most successful game of all time and Nintendo wants Minecraft on all their systems, where they even released a Creeper New 2DS XL. And with the DLC packs being made out of a fighter, a stage and some music, it's likely that "Steve" will become playable now.
Otherwise, however, Nintendo will probably focus on their own IPs to promote their games on the Nintendo Switch: games like Captain Toad: Treasure Tracker, Donkey Kong Country: Tropical Freeze or Splatoon 2, even ARMS, Xenoblade Chronicles 2 or future titles like Bayonetta 3, Yoshi's Crafted World, Fire Emblem: Three Houses and even Metroid Prime 4...
Usually Smash Bros. games are stuck in the previous generation, for example Super Smash Bros. Brawl focused heavily on contents from GameCube titles. But the DLC can change this for Super Smash Bros. Ultimate, where hopefully Nintendo will make sure of that.
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