This is not going to make me buy a Switch, Nintendo!
This is a special Black Friday item in North America, where you get the game together with a 100 page guide and a map on November 23rd. This might coincide with the date of the 2nd DLC pack, the Champions' Ball, however, this new edition doesn't even contain the DLC, so there's no guarantee.
So, nothing exciting here. I'm still waiting for a special Breath of the Wild console bundle and I know many others, who do. If Nintendo wants to boost their Zelda Christmas sales, then that's the way to do it and not just some Beginner's Edition.
Anyway, in the past you got stuff like a map and a small guide even as part of a normal game package. A Link to the Past did this for example, where you had a map of Hyrule with hints on the back. And manuals usually offered colorful tips for the game - as a kid I kept studying my manuals. Today you're lucky, if you even find a physical copy of the game in your box and not just some download code. Or you need to buy some "Explorer's Edition". I guess, this edition might have value, especially since the guide book certainly exceeds the classic manual, so it certainly will find some buyers, but most of those, who don't have the game yet, don't have a Nintendo Switch.
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